Privacy Policy

Effective date: April 2026

Way of the Creative ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, sign up to hear from us, make an enquiry, purchase from us, attend one of our events, or otherwise interact with us online.

By using this website, you agree to the terms of this Privacy Policy.

1. Who we are

Way of the Creative is operated by Christina Hammond.

If you have any questions about this Privacy Policy or how we handle your information, you can contact us at:

Email: chrissy@chrissyhammond.com

2. The information we collect

We may collect personal information that you choose to provide directly to us, as well as some information collected automatically when you use our website.

Information you provide directly

This may include:

  • your name

  • email address

  • phone number

  • business name

  • billing and payment details

  • event, booking, or enquiry details

  • any information you include in forms, messages, or applications

  • newsletter and marketing preferences

Information collected automatically

When you visit our website, we may automatically collect certain technical and usage information, including:

  • IP address

  • browser type

  • device type

  • operating system

  • referring website

  • pages viewed

  • time spent on pages

  • dates and times of access

  • cookie and similar tracking data

Sensitive information

Please do not send us sensitive personal information unless it is reasonably necessary and we have asked for it or you have agreed to provide it.

3. How we collect your information

We collect information when you:

  • visit or browse our website

  • complete a contact form or enquiry form

  • subscribe to our mailing list

  • register for an event, workshop, or program

  • make a purchase or booking

  • communicate with us by email, phone, social media, or other channels

  • interact with cookies, analytics, or embedded third-party tools on our site

4. Why we collect and use your information

We may use your information to:

  • provide our services, events, products, and experiences

  • respond to enquiries and communicate with you

  • process bookings, purchases, and payments

  • send service-related updates and confirmations

  • send newsletters, marketing, or promotional communications where permitted by law

  • personalise website content and improve user experience

  • analyse website traffic, trends, and performance

  • protect the security and integrity of our website and business

  • comply with legal obligations and resolve disputes

5. Cookies and similar technologies

Our website may use cookies and similar technologies to remember preferences, understand how visitors use the site, improve performance, and support marketing activities.

Cookies may be set by us or by trusted third-party services we use, such as website analytics providers, email marketing platforms, payment processors, embedded media platforms, or advertising partners.

You can usually change your browser settings to refuse or manage cookies. Please note that disabling cookies may affect how parts of the website function.

If required by applicable law, we will ask for your consent before using non-essential cookies.

6. Email marketing

If you subscribe to our mailing list or otherwise opt in to receive marketing from us, we may send you updates about news, offerings, events, and content we think may be relevant to you.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us using the details above.

We will not send you marketing emails where consent is required unless we have that consent.

7. Payments

If you make a purchase or booking through our website, payments may be processed by third-party payment providers. We do not store full payment card details on our own servers unless clearly stated at the point of collection.

Please review the privacy policies of any payment providers you use through our site.

8. How we share your information

We may share your personal information with trusted third parties where reasonably necessary to operate our business and website, including:

  • website hosting and technology providers

  • analytics providers

  • email marketing and CRM platforms

  • payment processors

  • event, booking, or registration platforms

  • professional advisers such as accountants, lawyers, or insurers

  • regulators, law enforcement, or government authorities where required by law

We do not sell your personal information for money.
[Delete or revise this statement if it is not accurate for your business model or if your legal advice suggests different wording for applicable jurisdictions.]

9. Overseas disclosure and international data transfers

Some of the third-party providers we use may store or process personal information outside your country or region, including in countries where privacy laws may differ from those where you live.

Where we transfer personal information internationally, we take reasonable steps to ensure appropriate safeguards are in place in line with applicable privacy laws.

10. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain records, comply with legal obligations, resolve disputes, and enforce our agreements.

When personal information is no longer required, we take reasonable steps to securely destroy, delete, or de-identify it where required or permitted by law.

11. Security

We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Your rights and choices

Depending on where you live, you may have rights in relation to your personal information, including the right to:

  • access the personal information we hold about you

  • request correction of inaccurate or incomplete information

  • request deletion of your information in some circumstances

  • object to or restrict certain processing

  • withdraw consent where processing is based on consent

  • opt out of direct marketing communications

  • request information about how your data is handled

  • make a complaint to a relevant privacy regulator

To exercise any of these rights, please contact us using the details above. We may need to verify your identity before responding to your request.

13. Third-party websites and services

Our website may contain links to third-party websites, plug-ins, embedded content, or services. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies before providing any personal information.

14. Children’s privacy

Our website and services are not directed to children under [insert age, for example 13, 16, or 18 depending on your legal review and audience] and we do not knowingly collect personal information from children without appropriate consent where required by law.

If you believe a child has provided personal information to us, please contact us and we will take reasonable steps to delete it where appropriate.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices, or legal obligations. When we do, we will update the "Last updated" date at the top of this page.

We encourage you to review this page periodically.

16. Contact us

If you have any questions, requests, or complaints about this Privacy Policy or the way we handle your personal information, please contact:

Way of the Creative
Email: chrissy@chrissyhammond.com